visual strategy + design

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Arizona K12 Center Logo

The Arizona K12 Center’s mission is to provide educational tools to assist teachers who want to improve their professional skills. The logo was designed to represent the connection between teacher and student. And at the events at the Arizona K12 Center, the teachers indeed become the students! A flexible color palette was designed to correspond with the three different areas of focus within the Center. In various publications and calendars, this color palette identifies the area of focus a particular event falls within: Leadership, Learning or Technology.