Bard Biopsy: Vacora and Ultra-Clip Direct Mail + Video
Bard Biopsy develops a line of cancer detection devices. To cut through the myriad of promotional materials directed to medical practitioners, Bard needed something unique and memorable to promote the Vacora product.
Direct Mail: We designed a direct mail piece to show doctors the convenience of Bard’s new hand-held device. The full-sized “pop-up” instantly and automatically folds itself into a full-scale model when it is pulled out of the carrier card. This allows doctors to hold a replica in their hands.
Video: We designed a promotional video to demonstrate the capabilities of the Vacora breast biopsy device. The video focuses on an MRI, while other videos in the series illustrated the device in other medical environments. Custom CGI animations show product features as well as how the device works inside the body.