Samson Rope / K-100

Samson’s new K-100 synthetic hoist line for mobile cranes was a gam changer. At 80% of the weight and easier handling for changeouts the crane operators were easy to sell. The problem, how do we get the industry to try something new, when they’ve trusted steel line for so long? The campaign centered around show and tell, in real environments by real industry workers. It was authentic and compelling.

Samson K-100 Pop-up Banners

Samson K-100 Print Ads

Samson K-100 Infographic

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