Samson Rope / K-100
Samson’s new K-100 synthetic hoist line for mobile cranes was a gam changer. At 80% of the weight and easier handling for changeouts the crane operators were easy to sell. The problem, how do we get the industry to try something new, when they’ve trusted steel line for so long? The campaign centered around show and tell, in real environments by real industry workers. It was authentic and compelling.